The best brand stories are often found within the company itself, and this was no exception. When our friends at Yakult Europe asked us to develop a new narrative for them, we began by researching Yakult's heritage. We stumbled upon the phenomenon of the Yakult Ladies, which remains a significant part of everyday culture in Asia and perfectly illustrates everything the company stands for. This insight sparked the idea for a short film about Yukie, a Yakult Lady who did the same thing every day but was unaware of the lives she touched along the way.
PRODUCED BY ELLEN UTRECHT (MIKETEEVEE) | CINEMATOGRAPHY BY ROBBIE VAN BRUSSEL | WRITTEN & DIRECTED BY HUGO KEIJZER

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